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From Attendee to Advocate: The Automated Post-Webinar Nurturing Playbook

Are your webinars generating buzz but not buyers? Sending a single, generic follow-up email to everyone who registered is a huge missed opportunity. You're failing to convert high-intent attendees and leaving potential customers behind, resulting in a poor return on your webinar investment and a leaky sales funnel.

This playbook details 'The Lean SMB Stack' — a powerful, budget-friendly solution to this common problem. By connecting Zoom and MailerLite using the magic of Zapier, you can automatically segment your audience based on their engagement (e.g., attended vs. no-show). This allows you to send hyper-relevant, automated email sequences that nurture leads effectively, re-engage no-shows with recordings, and guide your most interested prospects directly towards a demo or purchase.

Expected Outcomes

  • Increase post-webinar demo bookings by targeting engaged attendees with specific calls-to-action.
  • Boost lead conversion rates by sending personalized, automated follow-up sequences.
  • Maximize webinar ROI by re-engaging no-shows with recordings and tailored content.
  • Save hours of manual work by automating the transfer of attendee data.
  • Gain clear insights into your webinar funnel's performance.

Core Tools in This Stack

MailerLite

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An all-in-one digital marketing platform that helps businesses of all sizes grow their audience and revenue through email marketing, automation, websites, and landing pages.

Key Features
  • Email Automation
  • Drag & Drop Editor
  • Landing Pages & Websites
  • Signup Forms & Pop-ups
  • A/B Testing
  • E-commerce Integration
  • AI Content Generation
  • Segmentation
Ideal For

Company Size: Micro, Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Low

Ease of Use

Beginner

Zoom

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A comprehensive communications platform that offers a robust and scalable solution for hosting engaging webinars and large-scale virtual events, featuring HD video, interactive tools like Q&A and polling, and detailed analytics.

Key Features
  • HD Video & Audio
  • Interactive Q&A and Polling
  • Attendee & Panelist Management
  • Custom Branding for Registration and Emails
  • Live Streaming to Social Media (YouTube, Facebook Live)
  • Post-Webinar Reporting & Analytics
  • Marketing Automation Integrations (e.g., Marketo, Pardot)
  • On-demand Viewing & Recording
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Subscription, Tiered, Add-on

Tier: Mid-range

Ease of Use

Very Easy

The Workflow

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Integration Logic

  • Zapier

    This integration automates the process of lead capture from webinars. When a user registers for a Zoom webinar, a Zapier workflow (a 'Zap') is triggered. The Zap automatically takes the registrant's information (like name and email) and creates or updates a subscriber in a designated MailerLite group. This allows for immediate and automated follow-up email campaigns, nurturing leads from your webinars without manual data entry.

Turn Webinar Buzz into Buyers

Get the automated playbook to nurture high-intent attendees and maximize your webinar ROI.