Freemium Push Starter: Recapture Anonymous Cart Abandoners

Are you losing customers you never even knew you had? A huge number of online shoppers add items to their cart but leave before ever entering an email address. They become ghosts in your analytics—high-intent visitors who vanish without a trace. Traditional email reminders can't reach them, and without contact info, retargeting is impossible. This silent exodus of anonymous abandoners represents a significant, untapped revenue stream.

The Freemium Push Starter Playbook offers a powerful, cost-free solution. By integrating OneSignal's push notification service, you can prompt visitors to opt-in for browser notifications with a single click—no email required. When an opted-in user abandons their cart, an automated push notification is sent directly to their device, reminding them of the items they left behind. This playbook provides the fastest and cheapest way to build a direct communication channel with anonymous shoppers, allowing you to validate the impact of push-based cart recovery without any initial software investment.