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Fix Your ROAS: The E-commerce Email & Ads Flywheel

Are your Meta and Google ad campaigns underperforming? Since iOS 14 and the rise of browser privacy, tracking pixels are failing. This shrinks your retargeting audiences and blinds your ad platforms to actual conversions, causing your Return on Ad Spend (ROAS) to plummet and wasting your budget.

This playbook provides a step-by-step guide to break free from unreliable browser tracking. You'll build a system that uses first-party data to create a powerful, self-reinforcing growth engine. First, you'll use engaging quizzes and pop-ups to capture high-intent customer emails on your site. Then, you'll use those emails to run automated, personalized marketing flows that drive sales. Finally, you'll sync these valuable customer segments directly to Meta and Google, creating near-perfect match rate audiences for retargeting and lookalike campaigns that pixels can no longer build.

Expected Outcomes

  • Significantly increase the match rate and size of your retargeting audiences.
  • Improve ROAS by feeding ad platforms reliable first-party conversion data.
  • Build a durable, owned marketing asset (your email list) immune to platform changes.
  • Recover more abandoned carts through hyper-targeted email and ad campaigns.
  • Decrease customer acquisition costs by creating high-performing lookalike audiences.

Core Tools in This Stack

Klaviyo

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Klaviyo is an intelligent marketing automation platform that unifies customer data to deliver personalized experiences across email, SMS, mobile push, and reviews. Designed primarily for e-commerce brands, it helps businesses build stronger customer relationships and drive growth through targeted communication and data-driven insights.

Key Features
  • Unified Customer Data Platform (CDP)
  • Email & SMS Automation
  • Advanced Segmentation
  • Predictive Analytics & AI
  • Personalization Engine
  • On-site Forms & Pop-ups
  • In-depth Reporting & Analytics
  • Extensive Integrations
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce, Health & Wellness, Technology & Software, Creative & Media

Pricing

Model: Freemium, Subscription, Usage-Based

Tier: Medium

Ease of Use

Medium

Typeform

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Typeform is a versatile tool for creating beautiful, conversational online forms, surveys, and quizzes. Its user-friendly, one-question-at-a-time interface is designed to increase engagement and completion rates for lead capture, feedback, and research.

Key Features
  • Conversational Form Interface
  • Logic Jumps (Conditional Logic)
  • AI Form Generation
  • Extensive Template Library
  • Customizable Design & Branding
  • Powerful Integrations (Slack, Google Sheets, HubSpot, etc.)
  • Built-in Reporting & Analytics
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Subscription, Enterprise

Tier: Medium

Ease of Use

High

The Workflow

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Integration Logic

  • Klaviyo Audience Sync

    When a user submits a response to a specific Typeform, this integration triggers an action in Klaviyo. It will either create a new profile in a designated Klaviyo list or update an existing profile if the email address already exists. The integration allows you to map answers from your Typeform questions (e.g., Name, Email, Phone Number, custom questions) to corresponding properties on the Klaviyo profile.

Stop Guessing. Start Growing.

Get the complete step-by-step playbook to implement the Email & Ads Flywheel. Reclaim your ad performance, fix your attribution, and build a predictable growth machine for your store.