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Fix Your ROAS: Swap Slow WordPress Landing Pages for a Blazing-Fast Next.js Frontend

Are your WordPress landing pages killing your ad campaigns? You've built a high-intent audience with Google and Facebook Ads, but when they click, they hit a wall. Your page, bogged down by essential plugins for forms, analytics, and pop-ups, takes forever to load. This 'plugin bloat' destroys your Core Web Vitals, causing sky-high bounce rates, wasted ad spend, and a dismal return on ad spend (ROAS).

This playbook shows you how to solve plugin bloat for good by implementing a headless architecture. We'll use your existing WordPress as a content source but serve a lightning-fast frontend built with Next.js and hosted on Vercel. This approach delivers sub-second load times and perfect Core Web Vitals scores. Capture leads with a lightweight MailerLite form and track success with privacy-friendly Plausible Analytics, all without sacrificing performance. The result? Visitors stay, conversions increase, and your ad spend finally delivers the ROI it should.

Expected Outcomes

  • Dramatically improve landing page load times and achieve excellent Core Web Vitals scores.
  • Significantly lower bounce rates from paid traffic, ensuring more users see your offer.
  • Reduce your Cost-Per-Acquisition (CPA) and increase overall campaign Return on Ad Spend (ROAS).
  • Create a scalable, modern, and high-performance marketing platform without abandoning your familiar WordPress content workflow.

Core Tools in This Stack

MailerLite

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An all-in-one digital marketing platform that helps businesses of all sizes grow their audience and revenue through email marketing, automation, websites, and landing pages.

Key Features
  • Email Automation
  • Drag & Drop Editor
  • Landing Pages & Websites
  • Signup Forms & Pop-ups
  • A/B Testing
  • E-commerce Integration
  • AI Content Generation
  • Segmentation
Ideal For

Company Size: Micro, Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Low

Ease of Use

Beginner

Plausible Analytics

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Plausible is a simple, lightweight (<1KB), open-source, and privacy-friendly web analytics tool. It's a cookieless alternative to Google Analytics, fully compliant with GDPR, CCPA, and PECR.

Key Features
  • Simple and intuitive dashboard
  • Lightweight script (<1KB)
  • Privacy-focused and cookieless tracking
  • GDPR, CCPA, PECR compliant
  • Open source with self-hosting option
  • Goal conversion and campaign tracking (UTM)
  • Automated email and Slack reports
  • Google Search Console integration
Ideal For

Company Size: Micro, Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit

Pricing

Model: Subscription, Freemium

Tier: Low

Ease of Use

Beginner-Friendly

The Workflow

graph TD subgraph "Next.js on Vercel with MailerLite" direction LR N0["MailerLite"] N1["Plausible Analytics"] N0 -- "Successful submission triggers goal conversion" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • WP-Next.js Form Connector for MailerLite

    When a user submits a form on a Next.js frontend, a custom API route is triggered. This route processes the form data, sending the contact's details (e.g., name, email) to the MailerLite API to add them as a new subscriber to a designated group. Upon a successful API response from the server, the frontend triggers a custom event to Plausible Analytics, which records the form submission as a goal conversion.

Get Your Free ROAS Rescue Playbook

Learn how to stop wasting ad spend on slow landing pages that kill conversions.