Finally, Prove Your Influencer ROI: The Scrappy Post-Purchase Survey Playbook
Are your TikTok campaigns driving sales, but your analytics dashboard is giving all the credit to 'Direct Traffic'? You know your influencer partnerships are working, but you can't prove it. This attribution gap makes it impossible to know which influencers are your true rainmakers, leaving you guessing where to invest your marketing budget for the best return.
This playbook provides a step-by-step guide to a simple, yet powerful, attribution solution that costs you nothing in new software. By embedding a 'How did you hear about us?' survey link directly into your post-purchase confirmation emails, you can ask customers at the peak of their engagement. This manual approach uses free tools like Google Forms and your existing email provider to bypass flawed analytics and get attribution data straight from the source: your customers.
Expected Outcomes
- Accurately measure the ROI of individual influencer campaigns.
- Identify your most effective marketing channels, including 'dark social' sources like TikTok.
- Make data-driven decisions on where to allocate your marketing budget.
- Confidently scale partnerships with high-performing influencers.
- Gather valuable first-party data directly from your customers for zero software cost.
Core Tools in This Stack
Google Forms
Visit websiteA free and easy-to-use tool for creating and sharing online forms, surveys, and quizzes. It allows for real-time response collection and analysis, with data automatically organized in Google Sheets.
Key Features
- Variety of question types (multiple choice, short answer, checkboxes, etc.)
- Customizable themes, colors, and fonts
- Real-time response collection and analysis
- Conditional logic and question branching
- Automatic quiz grading and feedback
- Real-time collaboration with team members
- Seamless integration with Google Sheets for data analysis
- Responsive design for mobile and desktop
- File upload capabilities for respondents
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Free, Freemium
Tier: Free
Ease of Use
Very High
MailerLite
Visit websiteAn all-in-one digital marketing platform that helps businesses of all sizes grow their audience and revenue through email marketing, automation, websites, and landing pages.
Key Features
- Email Automation
- Drag & Drop Editor
- Landing Pages & Websites
- Signup Forms & Pop-ups
- A/B Testing
- E-commerce Integration
- AI Content Generation
- Segmentation
Ideal For
Company Size: Micro, Small, Medium
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Freemium, Subscription
Tier: Low
Ease of Use
Beginner
The Workflow
Integration Logic
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Manual FormLink Embed
This manual workflow involves creating a form in Google Forms and obtaining its public shareable link. This link is then inserted into a MailerLite email campaign, typically within a button or as a hyperlink. When a subscriber receives the email and clicks the link, they are directed to the Google Form in their browser. They fill out and submit the form, and the data is captured directly in Google Forms and its associated Google Sheet. No data is automatically passed back to MailerLite; the connection is a one-way, user-initiated navigation from the email to the form.
Prove Your Influencer ROI
Close the attribution gap and discover which influencers are your true rainmakers.