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Escape the Ad Spend Trap: A Playbook for Building an Owned Audience

Your performance marketing budget is growing, but your sales aren't keeping pace. You're facing rising Customer Acquisition Costs (CAC) and diminishing returns from your most reliable channels. This playbook addresses the critical challenge of identifying channel saturation and provides a strategy to regain profitable growth by building assets you control.

This strategy pivots away from the endless cycle of increasing ad spend. Instead of relying on third-party pixels and volatile ad platforms, you'll build a resilient marketing engine centered on first-party data. By using Brevo as your CRM hub, you can capture, segment, and nurture leads directly. You'll then diversify your engagement by building an owned community on Discord, fostering loyalty and creating a direct, high-intent channel that you control. The result is a marketing ecosystem less dependent on paid acquisition and more focused on long-term customer relationships and lifetime value.

Expected Outcomes

  • Reduce dependency on volatile, high-cost advertising channels.
  • Lower your overall Customer Acquisition Cost (CAC) by focusing on owned audiences.
  • Build a resilient first-party data asset that is immune to pixel-blocking and privacy updates.
  • Increase customer lifetime value (LTV) through direct engagement and community-building.
  • Create a direct, high-intent channel for product launches, feedback, and sales.

Core Tools in This Stack

Brevo

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Brevo is an all-in-one platform for businesses to manage customer relationships and marketing efforts, encompassing email marketing, SMS, chat, marketing automation, a sales CRM, and transactional emails.

Key Features
  • Email & SMS Marketing
  • Marketing Automation
  • Sales CRM
  • Live Chat & Chatbots
  • Transactional Email API
  • Landing Page Builder
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription, Enterprise

Tier: Small Business

Ease of Use

User-Friendly

Discord

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Discord is a voice, video, and text chat app that's designed to create a space for friends and communities to talk, hang out, and build relationships.

Key Features
  • Organized text and voice channels
  • High-quality voice and video calls
  • Screen sharing and streaming capabilities
  • Server and community creation
  • Customizable roles and permissions
  • Extensive bot and app integrations
  • File and media sharing
  • Cross-platform availability (Web, Desktop, Mobile)
Ideal For

Company Size: Large

Industries: Technology & Software, Creative & Media, Education & Non-Profit, Business & Professional Services, Other

Pricing

Model: Freemium, Subscription

Tier: Low-Cost

Ease of Use

Medium

The Workflow

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Integration Logic

  • CommunitySync Orchestrator

    When a new member joins a specific plan in Mighty Networks, they are automatically added as a subscriber with a designated tag in ConvertKit. Simultaneously, a new member profile page is created in a Notion database, populated with their details from Mighty Networks. This creates a seamless onboarding and data management workflow.

Get Your Free CRM & Community Playbook

Learn how to escape diminishing ad returns by building a powerful, owned audience.