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End Data Silos: Unify Your Marketing with The HubSpot Starter Hub

Are your customer interactions scattered across disconnected tools? When website visits, form submissions, and email engagement live in separate silos, you can't see the full customer journey. This leads to generic, ineffective marketing, poor personalization, and ultimately, lost revenue and lower conversion rates.

The HubSpot Starter Hub playbook provides a blueprint for consolidating all your customer data into one powerful, free platform. By leveraging HubSpot's integrated CRM, Marketing Hub, and Forms, you'll create a single source of truth. This allows you to track every interaction, understand the complete customer journey, and automate highly personalized marketing campaigns that convert. With the optional Shopify integration, you can even sync customer and order data directly from your e-commerce store.

Expected Outcomes

  • Eliminate marketing and sales data silos.
  • Achieve a single, 360-degree view of the customer journey.
  • Increase marketing personalization and campaign effectiveness.
  • Improve lead-to-customer conversion rates.
  • Automate lead capture and initial follow-up sequences.
  • Establish a scalable foundation for future growth.

Core Tools in This Stack

HubSpot CRM

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A comprehensive CRM platform that includes a suite of tools for marketing, sales, content management, and customer service, with a completely free CRM at its core to help businesses manage customer relationships and accelerate growth.

Key Features
  • Contact & Lead Management
  • Sales Pipeline Visualization
  • Deal Tracking and Management
  • Email Tracking and Templates
  • Meeting Scheduling Tool
  • Live Chat and Chatbots
  • Reporting and Analytics Dashboards
  • Task and Activity Automation
Ideal For

Company Size: Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media

Pricing

Model: Freemium, Subscription

Tier: Starter

Ease of Use

Very High

HubSpot Marketing Hub

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An all-in-one marketing automation platform that helps businesses attract audiences, convert visitors into customers, and run complete inbound marketing campaigns at scale. It includes tools for email, lead generation, landing pages, analytics, and more.

Key Features
  • Drag-and-Drop Email Editor
  • Marketing Automation Workflows
  • Landing Page Builder
  • Lead Generation and Management Tools
  • Advanced Marketing Analytics and Reporting
  • SEO and Content Strategy Tools
  • Social Media Management
  • A/B Testing
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Mid

Ease of Use

Medium

HubSpot Forms

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A powerful online form builder that helps businesses convert anonymous website visitors into leads. It integrates seamlessly with HubSpot's CRM and other marketing tools, offering features like drag-and-drop editing, smart fields, and performance analytics.

Key Features
  • Drag-and-drop form builder
  • Custom form fields and types
  • Automatic lead data capture in HubSpot CRM
  • Smart forms with progressive profiling
  • Embeddable, standalone, and pop-up forms
  • Automated lead follow-up emails
  • Form submission notifications
  • Built-in analytics and performance tracking
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Free

Ease of Use

Easy

The Workflow

graph TD subgraph "The HubSpot Starter Hub" direction LR N0["HubSpot CRM"] N1["HubSpot Marketing Hub"] N2["HubSpot Forms"] N0 -- "Provides Contact & Deal data for segmentation and automation" --> N1 N2 -- "Captures leads as Contacts" --> N0 N1 -- "Enriches Contacts with analytics & engagement data" --> N0 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • HubSpot for Shopify

    This is a native integration that establishes a two-way data sync between Shopify and HubSpot. Data from Shopify (customers, orders, products, and abandoned carts) is automatically synced to HubSpot. Customers are created as Contacts, orders become Deals in a dedicated pipeline, and products are synced to the HubSpot Product Library. This allows HubSpot's marketing automation to segment contacts based on purchase history, trigger abandoned cart recovery emails, and create targeted advertising audiences. HubSpot Forms can be embedded on Shopify pages to capture leads directly into the CRM, and HubSpot's tracking code is automatically added to your store for detailed analytics.

Unify Your Marketing View

Download this free playbook to connect your data, see the full customer journey, and end ineffective marketing for good.