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Capture and Convert Anonymous Cart Abandoners

Are invisible shoppers leaving your store with full carts? A huge number of potential customers abandon their purchase before you even get their email, making them impossible to re-engage with standard recovery flows. This leaves a significant gap in your performance marketing, losing high-intent buyers and revenue.

This playbook deploys the E-commerce Power Stack to proactively capture visitor information before they abandon their cart. Using OptinMonster's intelligent exit-intent pop-ups, we'll grab the user's email at the critical moment. That lead is then instantly synced to Klaviyo to trigger a sophisticated, personalized cart recovery sequence and to HubSpot CRM to build a unified customer profile. This turns anonymous, high-intent traffic into a powerful lead generation and retargeting asset.

Expected Outcomes

  • Dramatically reduce your anonymous cart abandonment rate by capturing leads before they disappear.
  • Increase overall store revenue by recovering sales that would have been completely lost.
  • Build a high-quality email list of engaged, high-intent prospects for future marketing.
  • Enable powerful ad tracking and create custom retargeting audiences on platforms like Facebook and Google.
  • Gain a unified view of your customer journey from first visit to final purchase.

Core Tools in This Stack

OptinMonster

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OptinMonster is a powerful lead generation and conversion optimization toolkit designed to help businesses grow their email lists, reduce cart abandonment, and increase sales by converting website traffic into subscribers and customers.

Key Features
  • Drag-and-drop popup and form builder
  • Multiple campaign types (e.g., popups, floating bars, welcome mats, coupon wheels)
  • Advanced targeting and trigger rules (e.g., Exit-Intent®, geo-location, scroll trigger)
  • A/B testing and conversion analytics
  • Seamless integration with major email marketing and CRM platforms
  • OnSite Retargeting® and Follow Up Campaigns®
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Subscription

Tier: Mid-Range

Ease of Use

User-Friendly

Klaviyo

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Klaviyo is an intelligent marketing automation platform that unifies customer data to help e-commerce brands deliver personalized experiences through email, SMS, and mobile push notifications.

Key Features
  • Email & SMS Automation (Flows)
  • Advanced Segmentation
  • Personalization Engine
  • Predictive Analytics & Reporting
  • A/B Testing
  • Dynamic Forms & Pop-ups
  • Deep E-commerce Integrations (Shopify, BigCommerce, etc.)
  • Unified Customer Data Platform (CDP)
Ideal For

Company Size: Small, Medium, Large

Industries: Retail & E-commerce, Health & Wellness, Creative & Media

Pricing

Model: Freemium, Subscription, Usage-Based

Tier: Medium

Ease of Use

Medium

HubSpot CRM

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A comprehensive CRM platform that includes a suite of tools for marketing, sales, content management, and customer service, with a completely free CRM at its core to help businesses manage customer relationships and accelerate growth.

Key Features
  • Contact & Lead Management
  • Sales Pipeline Visualization
  • Deal Tracking and Management
  • Email Tracking and Templates
  • Meeting Scheduling Tool
  • Live Chat and Chatbots
  • Reporting and Analytics Dashboards
  • Task and Activity Automation
Ideal For

Company Size: Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media

Pricing

Model: Freemium, Subscription

Tier: Starter

Ease of Use

Very High

The Workflow

graph TD subgraph "E-commerce Power Stack" direction LR N0["OptinMonster"] N1["Klaviyo"] N2["HubSpot CRM"] N0 -- "Creates New Subscriber" --> N1 N0 -- "Creates New Contact" --> N2 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • Make

    This integration is triggered when a new lead is submitted through an OptinMonster campaign. A Make scenario instantly captures the lead's data via a webhook. The scenario then performs two parallel actions: it creates a new subscriber in a specified Klaviyo list and creates a new contact in HubSpot CRM. Data such as email, name, and the originating campaign can be mapped to corresponding fields in both Klaviyo and HubSpot, ensuring data consistency and enabling targeted follow-up.

Reclaim Your Lost Revenue

Learn how to capture and convert the invisible shoppers abandoning your store.