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Build a Powerful Omnichannel Loyalty Hub with The Open-Source Power Stack

Your loyalty program is stuck. It only rewards purchases on your e-commerce site, completely ignoring valuable customer interactions like event attendance or newsletter engagement. This creates a fragmented experience, devalues your loyalty efforts, and fails to build the deep, lasting customer relationships that drive retention.

The Open-Source Power Stack provides a blueprint for building a centralized, self-hosted loyalty hub. By combining powerful open-source tools, you can break down data silos and create a truly unified view of your customer. This playbook guides you through integrating your e-commerce platform, event management, and marketing automation to track and reward customer actions across every touchpoint, all while maintaining full control over your data and keeping subscription costs to a minimum.

Expected Outcomes

  • A unified, 360-degree view of your customer's journey.
  • Increased customer retention by rewarding a wider range of brand interactions.
  • A cohesive, omnichannel loyalty experience that boosts customer lifetime value (CLV).
  • Full ownership and control over your customer data and loyalty logic.
  • Significant reduction in monthly subscription fees compared to proprietary loyalty platforms.

Core Tools in This Stack

Mautic

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Mautic is the world's largest open-source marketing automation platform, providing detailed audience tracking and powerful tools to help businesses build and manage personalized customer journeys and marketing campaigns.

Key Features
  • Lead Nurturing & Tracking
  • Visual Campaign Builder
  • Contact Segmentation
  • Personalization & Dynamic Content
  • Email Marketing Automation
  • Landing Pages & Forms
  • Detailed Reporting & Analytics
  • Extensible via Plugins & API
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Open Source, Free

Tier: Free

Ease of Use

Moderate

WooCommerce

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A flexible, open-source e-commerce platform built on WordPress. It allows users to create a highly customized online store to sell anything, anywhere.

Key Features
  • Open-source and fully customizable
  • Seamlessly integrates with WordPress
  • Extensive marketplace for themes and extensions
  • Sell physical, digital, and subscription-based products
  • Built-in payment processing (WooPayments) and support for major gateways
  • Configurable shipping options and tax calculations
  • Built-in blogging and content marketing capabilities
  • REST API for developers
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Paid

Tier: Low

Ease of Use

Medium

Eventbrite

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A global event technology and ticketing platform that enables users to create, promote, and sell tickets for live and virtual events of all sizes.

Key Features
  • Customizable Event Pages
  • Online Ticketing & Registration
  • Secure Payment Processing
  • Email Marketing & Social Promotion Tools
  • Attendee Management & Check-in App
  • Real-time Analytics & Reporting
  • Support for Virtual & Hybrid Events
  • Mobile App for Attendees (Discovery)
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Pay-per-use, Subscription

Tier: Mid-range

Ease of Use

Easy to Moderate

The Workflow

graph TD subgraph "The Open-Source Power Stack" direction LR N0["Mautic"] N1["WooCommerce"] N2["Eventbrite"] N2 -- "New Attendee Triggers Workflow" --> N0 N0 -- "Looks up Purchase History" --> N1 N1 -- "Returns Customer Data" --> N0 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • n8n.io

    This integration automates customer segmentation by triggering a workflow when a new attendee registers for an event in Eventbrite. The workflow first checks if the attendee exists as a contact in Mautic. If not, it creates a new contact. It then uses the attendee's email to look up their purchase history in WooCommerce. Based on whether the attendee is an existing customer, the workflow adds specific tags (e.g., 'VIP Customer' or 'New Prospect') to their Mautic profile, along with a tag identifying the event they registered for. This enriched data allows for highly targeted post-event marketing campaigns directly from Mautic.

Unlock Your Omnichannel Loyalty Playbook

Learn how to reward every customer interaction and build the deep relationships that drive retention.