Boost Your ROAS: Instantly Sync Shopify Inventory with Facebook Ads
Are you burning through your ad budget promoting products that are already sold out? Driving paid traffic to 'out-of-stock' pages is a silent killer of your Return on Ad Spend (ROAS). It frustrates potential customers, damages your brand's reputation, and wastes valuable opportunities to showcase your available, high-demand products.
This playbook provides a step-by-step guide to building a powerful, no-code automation using Make. You'll create a visual workflow that instantly listens for inventory changes in your Shopify store (like a product selling out or being restocked) and automatically updates the corresponding product in your Facebook Catalog. This ensures your Facebook and Instagram ads always reflect real-time stock levels, without writing a single line of code.
Expected Outcomes
- Dramatically reduce wasted ad spend on out-of-stock products.
- Increase your campaign ROAS by ensuring ad budget is focused on available inventory.
- Improve customer experience by preventing clicks to sold-out product pages.
- Automate the promotion of newly restocked items to capture immediate demand.
- Achieve real-time inventory synchronization between your store and your ad platform.
Core Tools in This Stack
Shopify
Visit websiteShopify is an all-in-one commerce platform that allows businesses to create an online store, manage products, process payments, and sell across multiple channels, from websites to social media and physical locations.
Key Features
- Customizable Online Storefront
- Integrated Payment Processing (Shopify Payments)
- Point of Sale (POS) System
- Multi-channel Selling (Social Media, Marketplaces)
- Inventory Management
- Marketing and SEO Tools
- Extensive App Store for added functionality
- Analytics and Reporting Dashboard
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Retail & E-commerce, Creative & Media, Health & Wellness
Pricing
Model: Subscription-based
Tier: Mid-tier
Ease of Use
Easy
Make
Visit websiteMake is a powerful visual platform that allows anyone to design, build, and automate anything from simple tasks to complex workflows, apps, and systems, connecting hundreds of applications and services without needing to write code.
Key Features
- Visual drag-and-drop workflow editor
- Integration with over 1,500 apps and services
- Advanced logic and control flow (routers, iterators, error handlers)
- Real-time execution, scheduled automation, and webhook triggers
- Ability to connect to any public API via HTTP/JSON modules
- Pre-built workflow templates
- Team collaboration and user management features
- Detailed execution history and logging for debugging
Ideal For
Company Size: Micro, Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other
Pricing
Model: Freemium, Subscription-based
Tier: Low
Ease of Use
Easy
The Workflow
Integration Logic
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Shopify-to-Meta Inventory Flow
This integration operates on a real-time, event-driven basis. A webhook is configured in Shopify to trigger whenever a product's inventory level is updated. This webhook sends a payload containing the product/variant SKU and the new stock quantity to a specific Make scenario. The Make scenario receives this data, uses the SKU to find the corresponding product in your connected Meta Commerce catalog, and then executes an API call to update the inventory count for that specific product in the Meta catalog. This ensures inventory data is consistently synchronized from the source of truth (Shopify) to the sales channel (Meta).
Stop Wasting Your Ad Spend
Get the playbook to automatically pause ads for out-of-stock products and protect your ROAS.