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Boost Live Shopping Viewership & Track ROI with a Shopify Viral Engine

Many Shopify merchants invest heavily in live shopping events but struggle to drive sufficient viewership. Disconnected promotions across social media and email lead to a low live audience, and without a clear way to track which channels are working, it's impossible to attribute sales, calculate ROI, or optimize for future success.

This playbook details how to build a Shopify-native viral engine using a powerful contest and referral app. By creating a dedicated landing page for your live event, you can incentivize your audience to share with their networks in exchange for unique, automatically generated discount codes. This turns your existing customers into a powerful marketing force, driving targeted viewership and providing crystal-clear attribution for every referral-driven sale.

Expected Outcomes

  • Dramatically increased viewership for live shopping events through word-of-mouth marketing.
  • Clear attribution of sales to specific referral channels, enabling precise ROI calculation.
  • Creation of a reusable, low-effort system for promoting future events and product launches.
  • Enhanced customer engagement and loyalty by rewarding them for their advocacy.

Core Tools in This Stack

Gleam

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Gleam is a marketing platform offering a suite of apps to help businesses grow their audience. It specializes in creating engaging competitions, sweepstakes, instant-win rewards, and user-generated content galleries to drive user action and generate leads.

Key Features
  • Contest & Sweepstakes Builder
  • Instant Rewards & Coupon Delivery
  • User-Generated Content Galleries
  • Email & Lead Capture Forms
  • Verified Social Actions
  • Viral Share & Referral Tracking
  • Extensive 3rd-Party Integrations
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Other

Pricing

Model: Freemium, Subscription

Tier: Mid-range

Ease of Use

Easy

Shopify

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Shopify is an all-in-one commerce platform that allows businesses to create an online store, manage products, process payments, and sell across multiple channels, from websites to social media and physical locations.

Key Features
  • Customizable Online Storefront
  • Integrated Payment Processing (Shopify Payments)
  • Point of Sale (POS) System
  • Multi-channel Selling (Social Media, Marketplaces)
  • Inventory Management
  • Marketing and SEO Tools
  • Extensive App Store for added functionality
  • Analytics and Reporting Dashboard
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce, Creative & Media, Health & Wellness

Pricing

Model: Subscription-based

Tier: Mid-tier

Ease of Use

Easy

The Workflow

graph TD subgraph "Shopify-Native Viral Engine" direction LR N0["Gleam"] N1["Shopify"] N1 -- "Verifies order history" --> N0 N0 -- "Creates discount codes" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • Gleam Shopify App

    This integration is a Shopify App provided by Gleam. Once installed, it establishes a direct, two-way connection between Gleam and Shopify. The primary data flow from Shopify to Gleam involves order verification; Gleam can query a user's Shopify order history (using their email address) to confirm a purchase was made, allowing 'Make a Purchase' to be a valid entry method in a Gleam campaign. The primary data flow from Gleam to Shopify is the creation of discount codes. Gleam can be configured to automatically generate unique, single-use coupon codes directly within the Shopify 'Discounts' section and distribute them to users who complete campaign actions or win a contest.

Activate Your Shopify Viral Engine

Learn how to pack your live events and finally prove your marketing ROI.