Beyond the Sale: Unlock Full-Funnel Affiliate Tracking with Everflow
Your affiliate program is driving sales, but what about the leads? You're missing out on rewarding partners for crucial top-of-funnel actions like newsletter sign-ups or free trial registrations. This blind spot means you're not capitalizing on your affiliate network's power to generate valuable leads, stunting your program's growth and overall impact.
This playbook provides a comprehensive guide to implementing Everflow, a premier performance marketing platform, to track and reward every valuable affiliate conversion—not just sales. By leveraging Everflow's granular tracking, you can create distinct offers for lead-gen events alongside your traditional sales commissions. This allows you to manage both traditional affiliates and influencer campaigns in one unified system, while an integration with Klaviyo automates partner communications, creating a sophisticated, full-funnel performance marketing engine.
Expected Outcomes
- Track and reward affiliates for valuable non-sales conversions like email sign-ups, demo requests, and free account registrations.
- Gain a complete view of your affiliate program's impact, from top-of-funnel leads to bottom-funnel sales.
- Incentivize and retain high-value partners who excel at lead generation, not just closing sales.
- Automate partner communications for conversions and payouts, significantly reducing administrative overhead.
- Unify the management of traditional affiliates and influencer campaigns within a single, powerful platform.
Core Tools in This Stack
Everflow
Visit websiteEverflow is a partner marketing platform designed to manage and track affiliates, influencers, referral partners, and media buying channels. It provides robust tools for attribution, analytics, automation, and fraud detection to optimize partnership performance.
Key Features
- Comprehensive Partner Management (Affiliates, Influencers, Media Buyers)
- Multi-touch Attribution and Tracking (Clicks, Impressions, Events)
- Automated Workflows & Payouts (Everflow Pay)
- Advanced Fraud Detection and Prevention
- Granular Real-time Reporting & Analytics
- Clickless Tracking & View-Through Attribution
- Extensive API & Third-Party Integrations
Ideal For
Company Size: Small, Medium, Large
Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media
Pricing
Model: Subscription, Tiered, Quote-based
Tier: Mid-Range
Ease of Use
Medium
Klaviyo
Visit websiteKlaviyo is an intelligent marketing automation platform that unifies customer data to help e-commerce brands deliver personalized experiences through email, SMS, and mobile push notifications.
Key Features
- Email & SMS Automation (Flows)
- Advanced Segmentation
- Personalization Engine
- Predictive Analytics & Reporting
- A/B Testing
- Dynamic Forms & Pop-ups
- Deep E-commerce Integrations (Shopify, BigCommerce, etc.)
- Unified Customer Data Platform (CDP)
Ideal For
Company Size: Small, Medium, Large
Industries: Retail & E-commerce, Health & Wellness, Creative & Media
Pricing
Model: Freemium, Subscription, Usage-Based
Tier: Medium
Ease of Use
Medium
The Workflow
Integration Logic
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Flow-to-Klaviyo Triggers
This integration works by using Everflow's Postback/Webhook functionality. When a specific event (like a conversion) occurs for an Offer in Everflow, it triggers an HTTP POST request to a designated Klaviyo API endpoint. The body of this request contains user data, such as email address, name, and transaction ID, populated dynamically using Everflow's macros. Klaviyo receives this data, which can then be used to add the user to a specific list, update their profile with custom properties, and/or trigger a metric-based email flow.
Get Your Full-Funnel Affiliate Playbook
Learn how to reward partners for valuable leads—not just sales—and unlock your program's true growth.