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Beyond the Sale: Tracking Affiliate Leads with Fluent Forms & AffiliateWP

Your affiliate program is driving traffic, but are you rewarding the right actions? Many businesses using AffiliateWP can only track final sales, leaving them blind to crucial top-of-funnel activities. You're missing out on rewarding affiliates who generate valuable leads, demo requests, and newsletter sign-ups, limiting your program's growth and misattributing your best lead sources.

This playbook provides a powerful, low-cost solution to track every valuable affiliate conversion. By leveraging the free, feature-rich Fluent Forms builder, you can create any lead generation form you need. Then, using the official 'Fluent Forms for AffiliateWP' integration, you can instantly connect those form submissions to your affiliate program. This allows you to track and reward affiliates for generating leads, not just sales, giving you a complete picture of their performance and supercharging your lead generation efforts without breaking the bank.

Expected Outcomes

  • Accurately track non-sales conversions like newsletter sign-ups, demo requests, and lead magnet downloads.
  • Reward affiliates for generating valuable top-of-funnel leads, not just final sales.
  • Gain a complete and accurate view of your affiliate marketing performance and attribution.
  • Incentivize a wider range of affiliate activities, making your program more attractive to content creators and publishers.
  • Implement a high-value lead tracking system with minimal cost and low technical effort.

Core Tools in This Stack

Fluent Forms

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A user-friendly WordPress plugin for creating various forms, including contact, payment, and survey forms, through a drag-and-drop interface with advanced features like conditional logic and payment integrations.

Key Features
  • Drag & Drop Form Builder
  • Pre-built Form Templates
  • Conditional Logic
  • Multi-column Layout
  • Calculated Fields
  • File & Image Uploads
  • Payment Integrations (Stripe, PayPal, etc.)
  • CRM & Marketing Integrations
Ideal For

Company Size: Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Mid-range

Ease of Use

Easy

The Workflow

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Integration Logic

  • Fluent Forms for AffiliateWP

    When a user who has visited the site via an AffiliateWP referral link submits a form built with Fluent Forms, this integration triggers the creation of a new referral in AffiliateWP. The integration adds a configuration option within each Fluent Form's settings, allowing you to create an 'AffiliateWP feed'. This feed tells the form to notify AffiliateWP upon successful submission. AffiliateWP then checks for an active affiliate tracking cookie in the user's browser and, if found, creates a referral record, attributing the form submission to the correct affiliate.

Unlock Your Affiliate Lead-Tracking Playbook

Learn how to reward affiliates for valuable leads and grow your program beyond just final sales.