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Beyond the Sale: The CPL Affiliate Tracking Playbook with Tapfiliate & Typeform

Your affiliate program is driving traffic, but you're only rewarding the final sale. You're completely blind to the valuable leads—demo requests, newsletter sign-ups, and free trials—that your affiliates generate. This limits your growth, fails to properly incentivize your best partners, and leaves a massive gap in your performance marketing attribution.

This playbook details a cost-effective upgrade from basic sales-only tracking (like AffiliateWP) to a modern, powerful Cost-Per-Lead (CPL) system. By integrating the sophisticated affiliate platform Tapfiliate with user-friendly Typeform forms, you can finally measure and reward the generation of qualified leads. It's the perfect solution for service businesses, SaaS companies, and content creators who rely on lead magnets to fuel their growth.

Expected Outcomes

  • Accurately attribute and reward affiliates for every lead generated, not just closed sales.
  • Incentivize partners to promote top-of-funnel content and lead magnets.
  • Gain clear visibility into which affiliates are your best lead-generation sources.
  • Scale your lead generation efforts through a performance-based affiliate channel.
  • Move beyond the limitations of e-commerce-focused affiliate plugins.

Core Tools in This Stack

Tapfiliate

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Tapfiliate is a cloud-based affiliate and referral marketing software that enables businesses, particularly SaaS and e-commerce companies, to create, track, and manage their own affiliate programs. It helps users drive growth by rewarding affiliates, influencers, and referrers for promoting their products or services.

Key Features
  • Real-time affiliate and referral tracking
  • Customizable commission structures (percentage, fixed, recurring, lifetime)
  • Branded and customizable affiliate dashboard
  • Easy social media sharing for affiliates
  • Wide range of integrations (Shopify, WooCommerce, Stripe, Zapier)
  • Automation for affiliate approval and workflows
  • REST API for custom integrations
  • Support for Multi-Level Marketing (MLM)
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Retail & E-commerce, Business & Professional Services, Creative & Media, Education & Non-Profit

Pricing

Model: Subscription, Free Trial

Tier: Mid-range

Ease of Use

Easy

Typeform

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Typeform helps you create conversational and people-friendly forms, surveys, and quizzes that respondents enjoy answering, leading to more responses and higher quality data.

Key Features
  • Conversational Interface
  • Conditional Logic (Logic Jumps)
  • Customizable Templates
  • Extensive Integrations (Slack, HubSpot, Zapier, etc.)
  • Real-time Reporting & Analytics
  • Payment Collection (Stripe)
  • Embeddable Forms
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Freemium, Subscription

Tier: Small Business

Ease of Use

Very Easy

The Workflow

graph TD subgraph "Tapfiliate for CPL Tracking" direction LR N0["Tapfiliate"] N1["Typeform"] N0 -- "Passes tracking ID to hidden field" --> N1 N1 -- "Creates conversion on submission via webhook" --> N0 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • FormConvert Connect

    This integration works by capturing a Tapfiliate tracking ID (click_id) from the URL of a landing page and passing it into a hidden field within an embedded Typeform. When a user submits the form, 'FormConvert Connect' is triggered via a webhook. It reads the submission data, extracts the click_id from the hidden field, and then makes an API call to Tapfiliate to create a new conversion. This process ensures that the lead or sale generated by the form is accurately attributed to the referring affiliate.

Unlock Your CPL Affiliate Playbook

Learn to reward the valuable leads your partners generate and fix the attribution gaps in your affiliate program.