« Back to Solutions

Beyond the Product Page: A Playbook for Omnichannel 3D & AR Marketing

You've invested in stunning 3D models for your products, but are they doing all they can? Too often, these powerful assets are trapped on your product page, failing to engage customers across social media, email, or at in-person events. This siloed approach means you're missing out on a huge opportunity to boost engagement, drive qualified traffic, and maximize the return on your 3D content investment.

Our 'Open-Source E-commerce Showcase' playbook provides a cost-effective blueprint for breaking your 3D assets free. We show you how to use WordPress with WooCommerce and the powerful Babylon.js library to not only create interactive 3D and 'View in Room' AR experiences on your site, but also to leverage these assets across all your marketing channels. Learn to create engaging AR ads for Meta, embed 3D viewers in emails, and use QR codes at events to create a seamless, interactive customer journey—all without expensive, recurring software fees.

Expected Outcomes

  • Maximize the ROI of your 3D content by repurposing it across multiple marketing channels.
  • Increase customer engagement and conversion rates with interactive 3D/AR experiences on social media and in emails.
  • Reduce recurring software costs by building your 3D/AR pipeline on a proven, open-source technology stack.
  • Create a cohesive omnichannel marketing strategy that drives qualified traffic from various touchpoints.
  • Enhance your brand's image as an innovator by offering cutting-edge 'View in Room' AR functionality.

Core Tools in This Stack

WooCommerce

Visit website

A flexible, open-source e-commerce platform built on WordPress. It allows users to create a highly customized online store to sell anything, anywhere.

Key Features
  • Open-source and fully customizable
  • Seamlessly integrates with WordPress
  • Extensive marketplace for themes and extensions
  • Sell physical, digital, and subscription-based products
  • Built-in payment processing (WooPayments) and support for major gateways
  • Configurable shipping options and tax calculations
  • Built-in blogging and content marketing capabilities
  • REST API for developers
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Paid

Tier: Low

Ease of Use

Medium

Babylon.js

Visit website

A powerful, beautiful, simple, and open-source 3D rendering engine and JavaScript framework for building immersive games and interactive visualizations directly in the web browser.

Key Features
  • Cross-platform rendering with WebGL and WebGPU support
  • Physically Based Rendering (PBR) for realistic lighting and materials
  • Integrated physics engines, audio engine, and advanced animation system
  • Extensive API with rich tools like a Node Material Editor and an interactive Playground for live coding
  • Built-in support for WebXR for creating Augmented and Virtual Reality experiences
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Creative & Media, Retail & E-commerce, Education & Non-Profit, Health & Wellness, Business & Professional Services

Pricing

Model: Open Source, Free

Tier: Free

Ease of Use

Intermediate

The Workflow

graph TD subgraph "Open-Source E-commerce Showcase" direction LR N0["WooCommerce"] N1["Babylon.js"] N0 -- "Passes 3D Model URL for rendering" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • WooCommerce 3D Product Importer

    This integration is facilitated by a WordPress plugin named 'WooCommerce 3D Product Importer'. The plugin adds a custom meta box to the WooCommerce product editor page. In this box, the store administrator can paste the URL of a 3D model file (e.g., a .glb file hosted in the WordPress Media Library). On the front-end product page, the plugin enqueues the Babylon.js library and an initialization script. This script targets a specific container in the product template, instantiates a Babylon.js viewer, and loads the 3D model from the URL specified in the product's metadata. The data flow is one-way: a URL from a WooCommerce product's settings is passed to the Babylon.js engine for rendering in the user's browser.

Unleash Your 3D & AR Marketing Playbook

Learn how to use your 3D assets across every channel to drive engagement and maximize ROI.