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Automate Your Webinar Funnel: The Modular Lead Nurturing Playbook

Are your webinars generating buzz but not bookings? A generic, one-size-fits-all follow-up email after your event ignores who actually showed up, who was engaged, and who missed it entirely. This wasted effort leads to a massive drop-off in qualified leads and a poor return on your webinar investment.

This playbook details the 'Modular SaaS Stack,' a flexible and cost-effective approach to solve post-webinar lead nurturing. By combining best-of-breed tools, you can create a powerful, automated system. We'll show you how to use a central automation platform to segment your audience based on their webinar behavior (attendees vs. no-shows) and send highly-targeted email sequences that guide engaged prospects toward a demo and re-engage those who missed the live event.

Expected Outcomes

  • Dramatically increase demo bookings from webinar attendees.
  • Boost webinar ROI by converting more high-intent leads.
  • Automate your follow-up process to save hours of manual work.
  • Re-engage no-shows and give them a second chance to convert.
  • Build stronger prospect relationships through personalized, relevant communication.

Core Tools in This Stack

Leadpages

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Leadpages is a no-code website and landing page builder that helps small businesses connect with an audience, collect leads, and close sales. It offers conversion-optimized templates, pop-ups, and alert bars to grow email lists and revenue.

Key Features
  • Drag-and-Drop Website & Landing Page Builder
  • High-Converting, Mobile-Responsive Templates
  • Pop-Ups and Alert Bars
  • A/B Split Testing
  • Built-in Conversion Guidance (Leadmeter)
  • Online Sales & Payments via Stripe Integration
  • Unlimited Lead Collection & Traffic
  • Extensive Integration Library (CRMs, Email Marketing, etc.)
  • Lead Magnet Hosting & Delivery
  • Fast Page Load Speed
Ideal For

Company Size: Small, Medium

Industries: Business & Professional Services, Creative & Media, Health & Wellness, Retail & E-commerce, Technology & Software, Education & Non-Profit

Pricing

Model: Subscription, Free Trial

Tier: Mid-Range

Ease of Use

Easy

MailerLite

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An all-in-one digital marketing platform that helps businesses of all sizes grow their audience and revenue through email marketing, automation, websites, and landing pages.

Key Features
  • Email Automation
  • Drag & Drop Editor
  • Landing Pages & Websites
  • Signup Forms & Pop-ups
  • A/B Testing
  • E-commerce Integration
  • AI Content Generation
  • Segmentation
Ideal For

Company Size: Micro, Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Low

Ease of Use

Beginner

Vimeo

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Vimeo is an all-in-one video platform that enables users to create, manage, share, and monetize high-quality videos. It offers a suite of tools for professional video hosting, live streaming, screen recording, video editing, collaboration, and detailed analytics, catering to creators, businesses, and enterprises.

Key Features
  • High-quality video hosting (up to 8K HDR)
  • Ad-free and customizable video player
  • Live streaming and virtual events platform
  • Video creation and editing tools (Vimeo Create)
  • Advanced video analytics
  • Screen and webcam recording
  • Collaboration and review tools (time-coded comments)
  • Video monetization options (VOD, subscriptions)
Ideal For

Company Size: Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness

Pricing

Model: Freemium, Subscription

Tier: Medium

Ease of Use

High

The Workflow

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Integration Logic

  • Zapier

    This integration uses Zapier to monitor MailerLite for new subscribers. When a new subscriber is added to a specific group in MailerLite, it triggers a Zap. This Zap then passes the subscriber's data, specifically their phone number and name, to Twilio. Twilio uses this data to automatically send a pre-configured SMS message to the new subscriber. The data flow is one-way: from MailerLite (trigger) to Twilio (action).

Fix Your Leaky Webinar Funnel

Stop losing qualified leads and start converting attendees into booked meetings with automated, targeted nurturing.