« Back to Solutions

Automate Your Influencer Pipeline: From Discovery to Deal, Instantly

Stop wasting hours manually searching for influencers. Your small team is bogged down with tedious hashtag searches on Instagram and TikTok, resulting in a random, unscalable list of potential partners. You're leaving growth on the table because your discovery process can't keep up with your ambitions.

This playbook, The Bootstrapper's CRM Pipeline, transforms your influencer discovery from a manual chore into an automated growth engine. By connecting a simple Airtable base to a free HubSpot CRM, every new influencer you identify is instantly created as a deal in your sales pipeline. This low-cost, low-effort stack gives you a centralized, organized system to track outreach, manage negotiations, and build relationships, ensuring no opportunity falls through the cracks.

Expected Outcomes

  • Eliminate hours of manual data entry and social media scrolling.
  • Instantly build a scalable influencer pipeline directly in your CRM.
  • Never lose track of an influencer conversation or negotiation again.
  • Gain a centralized, professional system for managing influencer relationships without the high cost.
  • Enable your team to focus on building relationships, not managing spreadsheets.

Core Tools in This Stack

HubSpot CRM

Visit website

A comprehensive CRM platform that includes a suite of tools for marketing, sales, content management, and customer service, with a completely free CRM at its core to help businesses manage customer relationships and accelerate growth.

Key Features
  • Contact & Lead Management
  • Sales Pipeline Visualization
  • Deal Tracking and Management
  • Email Tracking and Templates
  • Meeting Scheduling Tool
  • Live Chat and Chatbots
  • Reporting and Analytics Dashboards
  • Task and Activity Automation
Ideal For

Company Size: Small, Medium

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media

Pricing

Model: Freemium, Subscription

Tier: Starter

Ease of Use

Very High

Airtable

Visit website

Airtable is a connected apps platform that combines the familiarity of a spreadsheet with the power of a database. It enables teams to build custom, collaborative applications and automate workflows to manage projects, data, and processes effectively.

Key Features
  • Customizable Interfaces
  • Workflow Automation
  • Hybrid Spreadsheet-Database
  • Multiple Data Views (Kanban, Gantt, Calendar)
  • Extensive Integrations
  • App Marketplace
  • Real-time Collaboration
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Subscription, Enterprise

Tier: Mid-range

Ease of Use

Medium

The Workflow

graph TD subgraph "The Bootstrapper's CRM Pipeline" direction LR N0["HubSpot CRM"] N1["Airtable"] N1 -- "New record triggers creation of new Deal" --> N0 N1 -- "Data finds or creates Contact/Company for Deal" --> N0 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • HubSpot Deal Creator

    This integration triggers when a new record is created in a specific Airtable view. It then pulls data from that Airtable record and uses it to create a new Deal in HubSpot. The integration maps fields from Airtable (e.g., 'Deal Name', 'Amount', 'Contact Email') to corresponding properties on the HubSpot Deal. It can also be configured to find an existing Contact and Company in HubSpot based on email or domain, or create new ones if they don't exist, and then associate them with the newly created deal.

Build Your Automated Influencer Pipeline

Stop the manual grind and start discovering brand-fit partners on autopilot.