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Automate Shopify Promotions: Sync Prices Across Klaviyo & Google Shopping Instantly

Are you losing money on ads that point to the wrong price? Manually updating promotions across Shopify, your email campaigns, and Google Shopping is a recipe for disaster. This inconsistency leads to high bounce rates, frustrated customers who see one price in an email and another on your site, and a significant drain on your ad budget. It's not just wasted spend; it's a damaged brand reputation.

This playbook provides a step-by-step guide to building a powerful, automated workflow using a low-code iPaaS platform like Make.com. You'll create a 'watcher' in your Shopify store that instantly detects any new or updated promotion. This trigger automatically updates your product feeds in Google Merchant Center with the correct sale price and segments the right customers in Klaviyo for targeted 'Sale Live!' announcements. No more manual data entry, no more delays—just perfectly synchronized promotions across your most critical channels.

Expected Outcomes

  • Eliminate wasted ad spend on campaigns pointing to incorrect prices.
  • Improve conversion rates by ensuring price consistency between ads, emails, and your website.
  • Increase customer trust and brand reputation with accurate, real-time promotions.
  • Save hours of manual work and reduce the risk of human error.
  • Launch cross-channel promotional campaigns faster and more effectively.

Core Tools in This Stack

Shopify

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Shopify is an all-in-one commerce platform that allows businesses to create an online store, manage products, process payments, and sell across multiple channels, from websites to social media and physical locations.

Key Features
  • Customizable Online Storefront
  • Integrated Payment Processing (Shopify Payments)
  • Point of Sale (POS) System
  • Multi-channel Selling (Social Media, Marketplaces)
  • Inventory Management
  • Marketing and SEO Tools
  • Extensive App Store for added functionality
  • Analytics and Reporting Dashboard
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce, Creative & Media, Health & Wellness

Pricing

Model: Subscription-based

Tier: Mid-tier

Ease of Use

Easy

Klaviyo

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Klaviyo is an intelligent marketing automation platform that unifies customer data to help e-commerce brands deliver personalized experiences through email, SMS, and mobile push notifications.

Key Features
  • Email & SMS Automation (Flows)
  • Advanced Segmentation
  • Personalization Engine
  • Predictive Analytics & Reporting
  • A/B Testing
  • Dynamic Forms & Pop-ups
  • Deep E-commerce Integrations (Shopify, BigCommerce, etc.)
  • Unified Customer Data Platform (CDP)
Ideal For

Company Size: Small, Medium, Large

Industries: Retail & E-commerce, Health & Wellness, Creative & Media

Pricing

Model: Freemium, Subscription, Usage-Based

Tier: Medium

Ease of Use

Medium

Google Merchant Center

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A platform for retailers to upload and manage their store and product data, making their online and in-store inventory visible to shoppers across Google services like Search, Shopping, and Maps.

Key Features
  • Upload and manage product data feeds
  • Measure performance with built-in reporting and analytics
  • Showcase products across Google Search, Shopping, Images, and Maps
  • Promote in-store inventory to local shoppers
  • Highlight sales and promotions on products
  • Integrate directly with major e-commerce platforms
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce

Pricing

Model: Free

Tier: Free

Ease of Use

Medium

The Workflow

graph TD subgraph "Low-Code iPaaS Connector" direction LR N0["Shopify"] N1["Klaviyo"] N2["Google Merchant Center"] N0 -- "Syncs discounted & original product prices" --> N2 N0 -- "Triggers 'Sale Announcement' & 'Sale Ending' campaigns" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • Make PromoFlow

    This integration is triggered when a new Price Rule (discount) is created or updated in Shopify. A Make scenario captures this event and uses a Router to create two distinct paths based on the promotion's status (active vs. expired). 1. **Promotion Active Path:** When a sale starts, the scenario fetches all associated products from Shopify. It then iterates through each product, updating its price in Google Merchant Center via the Content API to reflect the discount. Concurrently, it triggers a 'Sale Announcement' campaign in Klaviyo, sending it to a predefined customer segment. 2. **Promotion Ended Path:** When a sale ends (e.g., the end date is reached), the scenario is triggered again. It fetches the affected products and reverts their prices back to the original price in Google Merchant Center. Simultaneously, it can trigger a 'Sale Ending' or 'Last Chance' campaign in Klaviyo to drive urgency.

Stop Wasting Your Ad Budget

Learn how to instantly sync promotions across all your channels and turn ad clicks into profitable sales.