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Automate Post-Event Revenue: The HubSpot & BigCommerce Playbook

Your live shopping events generate amazing content, but what happens after the broadcast ends? Too often, that valuable video recording sits unused, failing to reach its full audience. You're missing out on remarketing to engaged viewers who didn't buy, reconnecting with those who missed the event, and ultimately leaving significant revenue on the table. Your content creation efforts aren't delivering their maximum return.

This playbook provides a step-by-step guide to implementing 'The All-in-One HubSpot Stack.' It centralizes your entire post-event strategy within the powerful HubSpot ecosystem. By integrating your BigCommerce store directly with HubSpot's free CRM, you'll automatically segment your audience based on event attendance and purchase history. From there, you'll use HubSpot's powerful workflow automation to deploy targeted email and social media campaigns, transforming your one-time live event into a continuous, revenue-generating machine fueled by repurposed video content.

Expected Outcomes

  • Increase ROI on video content by repurposing it across multiple channels.
  • Boost post-event sales by automatically remarketing to attendees and non-purchasers.
  • Enhance customer engagement with personalized, segmented email and social media campaigns.
  • Save time and reduce manual effort by automating your entire follow-up process.
  • Build a unified customer view by consolidating event and e-commerce data in one place.

Core Tools in This Stack

HubSpot

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HubSpot offers a comprehensive CRM platform with software and support to help businesses grow. Its connected platform includes hubs for marketing, sales, customer service, content management, and operations, designed to scale with your business from free tools to enterprise-level plans.

Key Features
  • Contact & Lead Management
  • Sales Pipeline Management
  • Marketing Automation
  • Customer Service Ticketing
  • Reporting & Analytics Dashboards
  • Content Management System (CMS)
  • Forms & Landing Pages
  • Live Chat & Chatbots
  • Email Tracking & Templates
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness

Pricing

Model: Freemium, Subscription

Tier: Mid-Tier

Ease of Use

Very Easy

BigCommerce

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BigCommerce is an open SaaS e-commerce platform that provides businesses with the tools to build, run, and grow their online stores. It supports both B2C and B2B models with flexible, scalable solutions.

Key Features
  • Drag-and-drop page builder
  • Headless commerce APIs
  • Multi-Storefront management
  • Advanced B2B e-commerce features
  • Omni-channel selling (marketplaces, social)
  • Integrated payment and shipping options
  • Built-in SEO and marketing tools
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Retail & E-commerce, Business & Professional Services, Health & Wellness, Technology & Software, Other

Pricing

Model: Subscription-based, Tiered pricing, Usage-based

Tier: Medium

Ease of Use

Medium

The Workflow

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Integration Logic

  • SegmentSync for HubSpot

    This integration establishes a one-way data flow from BigCommerce to HubSpot, facilitated by the SegmentSync platform. It captures key e-commerce events and data points such as new customers, order placements, and abandoned carts from BigCommerce. SegmentSync then processes this data and syncs it to HubSpot, creating or updating contact records. This enriches HubSpot contacts with custom properties like 'Total Lifetime Value', 'Last Order Date', and 'Product Categories Purchased', allowing for the creation of dynamic smart lists and the triggering of sophisticated marketing automation workflows directly within HubSpot.

Unlock Your Post-Event Revenue Playbook

Learn how to turn your event recordings into an automated sales machine that drives revenue long after the broadcast ends.