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Automate Post-Event Content & Drive Sales with an AI-Powered Clipping Workflow

After a successful live shopping event, does your video recording just sit on a landing page gathering dust? This common oversight means you're failing to repurpose valuable content into shareable clips for social media or email. You're missing crucial opportunities to remarket to attendees who didn't purchase and engage customers who missed the event, leading to a significant loss of potential revenue and a poor return on your content creation efforts.

This playbook provides a powerful, automated solution to transform your post-event strategy. We'll guide you through using Vidyo.ai to intelligently analyze your long-form event video and automatically generate dozens of engaging, short clips. These clips are then made interactive and shoppable on a platform like Vimeo. Finally, you'll leverage Omnisend to distribute these high-impact clips through targeted email campaigns, turning a single event into a continuous source of engagement and sales with minimal manual effort.

Expected Outcomes

  • Dramatically reduce time spent on post-event content repurposing.
  • Maximize the ROI of every live event by turning one video into dozens of marketing assets.
  • Increase customer engagement and reach with a steady stream of shareable video clips.
  • Boost post-event sales through targeted, automated remarketing campaigns to attendees and non-attendees.
  • Create an evergreen content engine that continuously nurtures leads and drives conversions.

Core Tools in This Stack

Vidyo.ai

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Vidyo.ai is an AI-powered tool that automatically selects, edits, and captions the most engaging clips from your long-form videos, making it easy to create social media-ready short videos.

Key Features
  • AI-powered video selection with a virality score
  • Automatic video captioning and transcription
  • Platform-native templates for Reels, Shorts, and TikToks
  • Customizable branding with logos, fonts, and colors
  • AI-driven scene change detection (CutMagic)
  • Auto-chapter generation for long videos
  • Integration with stock B-roll footage
Ideal For

Company Size: Micro, Small, Medium

Industries: Creative & Media, Business & Professional Services, Technology & Software, Education & Non-Profit

Pricing

Model: Free, Subscription

Tier: Medium

Ease of Use

Easy to Use

Vimeo

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Vimeo is an all-in-one video platform that allows users to create, host, manage, share, and monetize high-quality videos. It provides tools for live streaming, screen recording, video editing, and detailed analytics, catering to creators, businesses, and enterprises.

Key Features
  • High-quality video hosting (up to 8K)
  • Ad-free customizable video player
  • Live streaming and virtual events
  • Screen and webcam recorder
  • AI-powered video editor and script generator
  • Advanced video analytics and engagement data
  • Interactive video elements (CTAs, chapters, end screens)
  • Secure video library and privacy controls
  • Video monetization options
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Creative & Media, Business & Professional Services, Education & Non-Profit, Technology & Software, Retail & E-commerce

Pricing

Model: Freemium, Subscription, Custom/Enterprise

Tier: Mid-range

Ease of Use

User-Friendly

Omnisend

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Omnisend is an all-in-one email and SMS marketing automation platform designed specifically for e-commerce businesses. It helps merchants increase sales through features like pre-built automation workflows, segmentation, and multi-channel campaigns.

Key Features
  • Email & SMS Marketing Campaigns
  • Pre-built Automation Workflows (e.g., cart abandonment, welcome series)
  • Advanced Customer Segmentation
  • Customizable Pop-ups & Forms for Lead Capture
  • Web Push Notifications
  • In-depth Reporting and Analytics
  • A/B Split Testing
  • Integrations with Shopify, BigCommerce, Wix, WooCommerce
Ideal For

Company Size: Micro, Small, Medium

Industries: Retail & E-commerce

Pricing

Model: Free Plan, Subscription

Tier: Low-cost

Ease of Use

Easy

The Workflow

graph TD subgraph "AI-Enhanced Clipping Workflow" direction LR N0["Vidyo.ai"] N1["Vimeo"] N2["Omnisend"] N0 -- "Uploads new short clip" --> N1 N1 -- "Creates draft email campaign" --> N2 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue; class N2 blue;

Integration Logic

  • ClipStream AI

    This integration triggers when Vidyo.ai successfully processes a long-form video and generates short clips. For each new clip created, the automation uploads it to a designated folder in your Vimeo account. Once the upload is complete, it retrieves the new Vimeo video URL and uses it to create a new draft email campaign in Omnisend, pre-populated with the video and targeted to a specific audience segment, ready for your review and scheduling.

Unlock Your Post-Event Profit Playbook

Learn how to automatically transform event videos into shareable, sales-driving clips.