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Automate Affiliate Lead Tracking for Calendly Bookings

Your affiliate program is driving valuable leads through appointment bookings, but you can't track or reward them. While AffiliateWP excels at tracking sales, you're blind to the crucial, non-sales conversions happening in Calendly. This leaves you unable to properly incentivize your top-of-funnel affiliates and get a true picture of your marketing ROI.

This playbook provides a step-by-step guide to build a powerful, serverless bridge between Calendly and AffiliateWP. When a lead books an appointment, Calendly automatically sends the data to a lightweight script hosted on the ultra-cost-effective Cloudflare Workers platform. This script then securely communicates with the AffiliateWP API to create a referral for the correct affiliate. The result is a fully automated system that tracks valuable appointment leads as conversions, giving you a complete view of your affiliate performance.

Expected Outcomes

  • Accurately reward affiliates for generating qualified appointment leads, not just final sales.
  • Gain full visibility into which affiliates are most effective at driving top-of-funnel engagement.
  • Automate the lead attribution process, saving hours of manual reconciliation.
  • Unlock the full potential of your performance marketing program by incentivizing a wider range of valuable conversions.

Core Tools in This Stack

Calendly

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Calendly is a scheduling automation platform that eliminates the back-and-forth emails for finding the perfect meeting time, making it easy to book appointments and manage calendars for individuals, teams, and enterprises.

Key Features
  • Automated Scheduling Links
  • Calendar Integration (Google, Office 365, Outlook, iCloud)
  • Team Scheduling (Round Robin, Collective)
  • Customizable Booking Pages
  • Automated Workflows (Reminders, Follow-ups)
  • Embeddable on Websites
  • Meeting Polls for Group Scheduling
  • Routing Forms for Lead Qualification
  • Integrations with CRM, Video Conferencing, and Payment Apps (Salesforce, Zoom, Stripe)
  • Analytics and Reporting
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Freemium, Subscription

Tier: Mid-range

Ease of Use

Very Easy

Cloudflare Workers

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A serverless application platform that allows developers to build and deploy applications and APIs on Cloudflare's global edge network, running code close to end-users for high performance and low latency.

Key Features
  • Global Edge Network
  • 0ms Cold Starts
  • Broad Language Support
  • Integrated Storage Options
  • Wrangler CLI
  • Cron Triggers
  • Automatic Scaling
Ideal For

Company Size: Micro, Small, Medium, Large

Industries: Technology & Software, Business & Professional Services, Retail & E-commerce, Creative & Media, Education & Non-Profit, Health & Wellness, Other

Pricing

Model: Free, Pay-as-you-go, Enterprise

Tier: Low-cost

Ease of Use

Medium

The Workflow

graph TD subgraph "Serverless Appointment Booking" direction LR N0["Calendly"] N1["Cloudflare Workers"] N0 -- "Triggers webhook with event payload" --> N1 end classDef blue fill:#3498db,stroke:#2980b9,stroke-width:2px,color:#fff; classDef green fill:#2ecc71,stroke:#27ae60,stroke-width:2px,color:#fff; classDef orange fill:#f39c12,stroke:#d35400,stroke-width:2px,color:#fff; class N0 blue; class N1 blue;

Integration Logic

  • Calendly Booking Sync

    When an event occurs in Calendly (e.g., a new booking is created), Calendly triggers a webhook, sending a detailed JSON payload to a specified Cloudflare Worker endpoint URL. The Cloudflare Worker receives this payload, verifies its authenticity using a signing key, and executes custom JavaScript/TypeScript code to process the booking data. This allows for limitless custom actions, such as updating a database, sending a specialized notification to Slack, or syncing data with a proprietary CRM.

Unlock Your Affiliate Lead Tracking Playbook

Start tracking and rewarding affiliates for every Calendly appointment booked, not just sales.